Strategically placed within high-trafficked areas, billboards serve many purposes, namely to Communicate and disseminate information, Provoke thoughts and ideas, Raise awareness and Provide a platform for visual expression. As we know, a consumer, who works hard or goes around from one place to another is hard to catch but catches him/her in every place with effective reach. Due to this reason Advertisements are preferred by advertisers and marketers. The priority objective of Advertising is to gather and attract consumer’s interest and attention.
Billboards are large format advertising displays intended for viewing from extended distance generally more than 50 feet. displays include but not limited to bulletins, junior posters, posters and spectaculars. The major types of include digital billboards, mobile billboards, inflatable billboards, multipurpose billboards, bicycle, mechanical billboards and dimensional billboards.
One great benefit of Billboards advertising is that it does not interrupt consumers in any way. There is no obnoxious sound, smell or any type of negative attention grabber. is noticed because of their messages, bright bold color and creative graphics.
The importance of advertising includes high visual impact, low cost, high product visibility, high frequency, and immediate message delivery. One of the most effective ways to strengthen your brand’s recognition. If placed in the right location, advertising can increase traffic to your business, familiarize customers with your brand/product/service, and attract new customers who make impulse buying.
Billboards are here to help us and be tangible reminder of what we have become and what we have achieved. Not only do they improve the visual quality of the area where they are placed, they also serve as beautiful reminders of our past and the future. One most important advantages of over other advertising media is that it has the potential to capture the attention of the audience on the go.
Billboards advertising succeeds in bringing people to compare themselves and their situations with what is being presented on the billboard. Studies reveals that physical attractiveness of models has tremendous effect on how men and women see, evaluate and purchase certain products.
For billboards, six words or less is ideal, get noticed but don’t make your billboards a huge distraction, this is not the time for direct response, billboards should be smart but not too clever, the more billboards, the better and don’t say it, show it. With these rules in mind, you are sure of getting the right attention for your brand using advertising.