Blogging is one of the most important parts of any MLM business. It has the potential to suck in the leads, build trust with your subscriber base and put your brand out there!
Every network marketer who's made it big in the industry will tell you that to be successful in the world of MLM; you will definitely need to make use of the Internet in order to build your downline. If you have a website and a virtual store, then you are only half way there. Starting an MLM blog to promote your business is one of the best ways to create new and targeted leads for your business.
If you're new to the business, then you should know that your blog IS your business. It acts as the focal point of your business that tells your visitors who you are, shares views and insights with them and has a solid lead generation method that is linked to a sales funnel which brings in the leads and sells your affiliate products on the back -end as well.
A blog acts as your command center, through which your content can be posted all over the Internet, but still links back to a single location. Everything from your articles to your videos, social media and capture pages will lead back to your blog.
Once there, your visitors will be able to learn everything about you through your blog, and this may even entice them to work with you. What's more, you can even generate extra leads from your blog by carrying out various marketing methods like SEO.
So, if you are looking to create a six figure income, then a blog is a great way to gain the credibility and value that you need to be successful. It plays a huge role in any network marketing business and can help you enroll hundreds of people in your downline and get more leads on a daily basis.
Blogs are the fastest and easiest way to build a steady stream of free traffic online. Blogging is still the most dependable and safest way to capture leads, get sign ups, and make sales for your network marketing business.
But having a successful blog always starts with deciding between promoting your products and promoting your opportunity. You could choose to start two separate blogs – one that promotes your MLM opportunity and one that promotes your products. Selling both on the same blog can confuse your readers.
And this is the last thing you want to do. What's more, it will also make it difficult for the search engines to index and rank your blog, as your blog will seem cluttered and unfocused. And if no one finds your blog, then the whole purpose of starting a blog will be defeated.
If you do not particularly know what to write in you blog, then do not just simply put in posts that talk about your specific opportunity. You do not want to bore your readers and the last thing you want to do is come across as a hard seller, as this will definitely turn off any potential leads.
Instead you should take the approach of a problem solver. Talk about how your opportunity can solve various problems and how it can help readers make more money. If a reader feels that you can help him or her make more money through your opportunity, then they will not waste much time contacting you. If you come across as a leader and a valuable source of information, your blog is sure to become more popular.
Apart from discussing your company in your blog, you could also use it as a platform to talk about yourself! If you discuss the benefits of MLM and how it has changed your life, your readers are really going to sit up and take notice. It is a well known fact that most people who are considering joining a network marketing opportunity, find themselves getting motivated by a single person who is successful.
So, if you tell them about the ways in which you handled your business and how you can help make them successful as well, they will begin to trust you and will sign up with your team just like that. So, start with browsing through the net to see how the other successful MLM bloggers have made use of this platform and get ideas from them.
Lastly, always make sure that your contact link to your auto-responder is easily visible and accessible with each blog that you post. This way, if someone is interested in joining your business, they will not have to search for your contact details. All they'll have to do is click on your page and they'll get in touch with you immediately.
In the end, the secret however, to having a successful MLM blog is to stay consistent.