With more and more consumers searching for local businesses via their mobile devices, it has become a must that small business owners invest in SMS Marketing services. Having a mobile presence can be a huge competitive advantage for small businesses who seriously want to introduce local consumers to their products and or services.
According to a recent survey taken by web.com 69% of US small businesses consider SMS Marketing key to their growth. Using text marketing is the only affordable way to instantly build brand name recognition, customer loyalty, and increase profits on demand. Customers will give their business to the person who caters to their needs the most. Remember all people spend their money to fulfill some sort of emotional need. No matter how it is sugar covered at the end of the day we are all in the businesses of fulfilling some sort of emotional need.
The restaurant industry was one of the first industries to leverage the power of text marketing directly to their customer base. It was because of this that other business owners thought that SMS text marketing was only for the restaurant industry. This stunted the growth of SMS marketing for approximately two years.
Once the big businesses begin to promote their text marketing efforts, it became a must have among the small business community. Although most small business owners were not sure about the technology or how it worked. The line of thinking was if it was good enough for the big boys it was good enough for us. If you take a look at the marketing efforts in your local area I can assure you that you will discover a lot of businesses using text marketing.
How Can You Use SMS Advertising?
For pennies per message, and less than $ 20 per month you can start building your very own SMS Advertising campaigns. This method of marketing allows you to offer exclusive offers to your customer base in exchange for them opting in to your subscriber list. This creates a win-win for both you and your customers. Your business sees an increase in profits and the customer receives benefits that they otherwise would not have received.
This form of marketing is one of the only forms of marketing that allows you to track every aspect of your efforts. You can monitor the growth of your subscriber list, as well as the results from each of your campaigns. That is a lot of power my friend. If you are a business owner and you understand that a successful business consist of 90% marketing and 10% innovation then SMS Marketing is for you.