In the old days, shooting a commercial was a cost and complicated process. It involved expensive equipment and technical knowledge. Now all you need is a smart-phone to shoot the video, and an internet connection to upload the video to YouTube. In the dark times before the internet it was very expensive to air a commercial. Now delivering your commercial to your customers is 100% free.
YouTube and the twelve or so sites that compete with them are a dream to any small business owner. The first thing you need to understand is that Google owns YouTube. That is a very powerful; it is in Google's best interests to skew the search engine towards YouTube videos. What that means to you, is that your silly thirty-second video can easily out rank many of your competitors web sites, blogs, and online publications on the internet.
Now let's look at what it takes to make a good commercial with YouTube. In general, humans have a very short span of attention. It is a good idea to keep your video to two minutes or less. You want to do something to make your video stand out, be creative, and let your brain juices flow. Wear something funny or do something interesting in your video. The more memorable your commercial is, the more likely it is that people will share it with their friends. This is called going viral, and there is nothing better than your commercial going viral.
The next thing you need to do is upload your video. Once you do that, you will be asked to choose a series of tags. Tags are the keywords that describe your video. Try to choose the most searched terms that you customers would use. If you do not know what keywords to pick, do a little research first. Google has a keyword tool; just search it, that tool will tell you how many searches a term gets per month and how much competition there is for those words.
Once you finish uploading your video, you will have a URL for your video. Copy that URL and paste it to all of your social media accounts, so that your friends know where to look for your commercial. You can also make that URL part of your email signature, so that every email you send out will contain a link to your commercial.
The best part about making a commercial for your business and uploading it to YouTube is the cost, it is absolutely free. There is no limit to the number of videos that you can upload. Make several videos and see which one your market prefers. You can not buy that sort of market testing.