In the last couple of years, there has been growth in the field of digital communications. The focus of media, television, seems to get top consideration in the never-ending battle to draw attention to their products. Some of the old school methods such as FM radio, records, paperback books, and other media, have seen a reduction in their effectiveness. Never in history has there been such a wealth of information available. It becomes increasingly difficult to choose a media that will reach the audience we need to succeed.
Local cities have seen a growth in size, and with the increased mobility we need in order to get around, our lives have become increasingly rushed for time, with our want it now mentality. In order to get your product information visible to potential customers, businesses are finding a growing need for visual information that will make their business stand out. Enlightened business owners are increasingly accepting the importance of well-designed business signage that will help identify, direct, and ultimately sell their products.
Unfortunately, when you drive down some of the older neighborhoods, you still see useless and unattractive signs, causing a visual nightmare and clutter for drivers. Some of the local Pedestrian and traffic control signs often add to the visual eyesores. Business signage should be part of a total sign design program, proper signing systems can communicate the necessary information, to passerby's, which will establish your brand or sell your products without clutter.
Some business owners believe that the bigger the business sign, the more drive by and foot traffic they will attract. Although this is true in certain areas, like freeway visibility, and buildings set back from the street, yet some environmentalist and neighborhoods find such signs offensive and are turned off by them. Even when the products they advertise may be something they use. Most local city ordinances do help control the size and clutter of storefront signs, but code restrictions are not enough. Sign design guidelines should be a part of every business owner's total advertising package, if not the foremost.
Some shopping centers do control the quality of tenant signs by having sign programs written into the lease. Sign criteria's will imposes limits on size and shape. As well as a few of the ingredients that really matter, the quality of material used and the experience of the sign designer. Some shopping centers may establish a design review person or committee to accept or reject a sign design on esthetic grounds. The sign designer can interpret broad sign criteria in a more imaginative way, so the person or committee can see more solutions to designing attractive business signage, that will not only enhance the looks of the center, but will drive traffic to the business owner, and the other stores will benefit by the extra traffic as well.