Twitter boasts of 310 Million active users on its platform. It is right there behind Facebook in terms of popularity and usage.
What is amazing about Twitter is how it restricts messages from users within 140 words, thereby challenging its users to be brief and witty.
I have been using Twitter for years helping promote my client’s businesses and our business using the platform.
Here are 3 free super Twitter tips to help your business grow better on Twitter:
- Twitter Profile Creation:
Twitter profile reflects what your business is. The profile picture should perfectly fit into the image box. The image should be clear, visible and not stretched.
Businesses can use their logo or image of the founder in profile section in Twitter.
Next comes your cover photo. I usually recommend businesses to use image of the service/product they sell or an office image of their business to reflect what they do.
Again, the selection of image depends on what is it that you are trying to achieve with your account. If you are in a business where clients must look at your office premise, I recommend putting an office image else images of products are a good start to create a banner.
For creating attractive cover photos, you can use Canvas’s free service. They have a wonderful feature to create Twitter cover image with all dimensions set before hand.
- Content Creation and Promotion:
Twitter is a platform which relies on short communications. I.e, your message cannot exceed 140 words. It is a perfect platform for you to be brief and to the point. You can create content related to your company’s services, products and use your company’s blog links to share content.
If your content is exceeding the limit set by Twitter, try using images. You can create beautiful images and post them with a 140-word tweet. It is a technique used frequently by most of the companies on Twitter.
Twitter’s users like to indulge in meaningful conversations. You can anytime respond to Twitter of others, retweet their tweets and quote their tweets.
Another tip while promoting your content to a large user base is to use the right hashtags for your content. This ensures when someone clicks on the hashtag, your content is there in the list.
You never know, one of your tweets might just go Viral and help your reach masses.
While promoting on Twitter, I highly recommend you do not get into an online fight with a troll. They have the energy and time to keep you engaged in meaningless conversations. Also, brands should be aware of how they represent themselves on Twitter.
Fights with troll is not one of the memories you want your brand to be associated with. Although a friendly banter is clearly accepted.
- Linking Twitter with website and offline presence:
Twitter profile of your business can see a rapid growth once it is linked properly to your website.
Here are the things you can do to link your website with Twitter:
- You can show your Twitter feed on your Website.
- Show a follow button asking website visitors to follow on Twitter.
- Share button with easy option to promote your content on Twitter.
And Twitter should be a part of your offline presence where your visiting card, company’s hoarding, banners everywhere there should be a clear link of your company’s Twitter profile.
You can also give discounts and coupons on your Twitter account. This will encourage your visitors to keep a regular check of your Twitter feeds and will lead to a better coverage of tweets sent through your profile.
Twitter is a powerful platform to run your business campaigns. It also doubles up as a simple medium to listed to your customer’s grievances.
Tomorrow, if you have a customer who does not want to go through the tedious process of contacting your customer care and the wait on phone they make us go through, he/she might just go to Twitter and drop you a simple tweet.
It has worked perfectly fine with me. I have been able to make two companies listed to my grievances without having to go through their customer care department which is usually an outsourced inbound call centre.
Twitter if used correctly can turn into an effective tool for your business’s promotion on internet.